Manager, Marketing Campaigns (Strategy & Analytics)

Foodpanda

  • Singapore
  • Permanent
  • Full-time
  • 8 days ago
  • Apply easily
Company Descriptionfoodpanda is part of the Delivery Hero Group, the world’s pioneering local delivery platform, our mission is to deliver an amazing experience—fast, easy, and to your door. We operate in over 70+ countries worldwide. Headquartered in Berlin, Germany. Delivery Hero has been listed on the Frankfurt Stock Exchange since 2017 and is part of the MDAX stock market index.Job DescriptionCampaign Performance & StrategyManage and analyse marketing campaign performance across APAC markets, identifying trends, growth opportunities, and areas for optimisation.Develop strategic recommendations based on data insights to improve ROI and guide future campaign planning.Collaborate with cross-functional teams to align campaign strategies with business objectives and market dynamics.Vendor Performance OptimisationEvaluate vendor performance across regions, identifying high-performing partners and recommending opportunities for scaling.Insight Generation & ReportingLeverage platform data (orders, sessions, conversions) to uncover growth patternsExtract meaningful insights from the data to guide campaign optimisation and future strategy development.Regularly communicate campaign performance updates, insights, and recommendations to key stakeholders. Prepare and present reports that clearly articulate the impact of campaigns and opportunities for growth.Experimentation & TestingDesign and execute A/B tests to evaluate campaign strategies, messaging, and formats.Use test results to refine campaign direction and improve effectiveness across channels.Qualifications6+ years of experience in growth, campaign managementConfident working with data—comfortable analyzing performance, identifying trends, and turning insights into clear, actionable stepsExperience in Quick Commerce or E-commerce environments is a strong plusSkilled in transforming complex metrics into meaningful takeaways to optimize campaigns and drive resultsFamiliar with budget tracking, vendor coordination, and managing resources effectivelyStrong communicator in English with experience delivering insights to stakeholdersThrives in fast-paced, multicultural environments—adaptable, detail-oriented, and solution-focused

Foodpanda

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