Customer Engagement & Content Marketing, GWB Marketing and Communications

OCBC Bank

Responsibilities:

Architect marketing content strategy across Bought, Owned & Earned media to capture new opportunities, engage audiences that effectively elevate our value proposition in establishing connections, relationships and rapport in the customers segments that we serve
Conceptualize and develop multi-format content from ideation, to production, distribution and optimization
Own & collaborate with content marketing team to develop editorial calendar for both internal and external communication
Manage 3rd parties content partnerships and collaboration
Research, evaluate and develop understanding of the subject of interest, landscape, competition etc. in order to define content and engagement opportunities
Demonstrate an inherent understanding of content marketing and social media marketing; harness the power of social to deliver against business outcomes
Conceptualise and execute customer engagement virtual and physical events, internally and externally
End to end process, stakeholders and budget management

Qualifications

Great storytelling, writing, editing skills with the ability to source stories; ability to read and write Mandarin is a plus
Ability to think, plan and execute through self-motivation and independence navigating in a fluid environment and comfortable working on multiple projects simultaneously in an organised way
A ‘digital’ first mindset and approach is essential and must demonstrate the ability to connect the dots between the channels, the content and the customers
Comfortable implementing SEO best practices and optimised growth in SEO
Must display a passion for creativity, socially tuned and keen interest in understanding the landscape that businesses operate in
Comfortable with events management, from conceptualisation to execution
Strong tenacity, flexible & resourceful to clear roadblocks and maturity to manage stakeholders & external agencies and partners
Min. 8 years working experience, with some experience in banking and/or finance industry