We are looking for a Digital Marketing Executive to join our organization, ManpowerGroup®. ManpowerGroup, the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills.About the JobDevelop a strong understanding of the company's brand, vision and target audiencePlan, execute and measure online marketing strategies and activities to accelerate client and candidate acquisitionContinuous review, manage and maintain company's websites and all social media accountsResponsible for SEO and Organic lead submission growthDesign and drive strategic content marketing initiatives such as content planning, development, and optimization across different online and social media channels, and digital touchpoints.Create or adopt creative and engaging content for regular social media posts, promote brand-focused messages on all social media platforms, including but not limited to LinkedIn, Facebook, and Instagram, and analyze online campaign's effectiveness with tracking systems.Lead technology enhancement projects, such as websites, from deployment to implementation.Daily social media monitoring and community engagement activities including prompt communication and handling of feedback.Manage the company's general email accounts and responding to email enquiriesSupport internal business units to develop lead generation content, both strategic and tacticalTrack performance of all marketing campaigns including both online and offline platformsOther ad-hoc tasks assigned by supervisorJob RequirementsMin 4 years' experience in a similar capacityDegree in marketing, mass communications or equivalentWell-versed in both traditional and digital marketing conceptsStrong working knowledge and proficiency in the usage of various social media/digital marketing channels and tools such as Facebook, Twitter, Instagram, LinkedIn, forums etc. is a must. Candidates with strong background in Google Analytics are preferred.Experience in executing Google, Facebook, LinkedIn and/or Instagram advertising solutionsWell versed with SEMRush, Mailchimp, Hootsuite, HubspotAbility to multi-task and manage various project elements simultaneously.Experience in working with web technologies and software platforms for maximum usability.Results-oriented and meticulous with excellent collaboration skills and a passion for developing IMC communications, which is not limited to the scope of social media strategies.Experience in undertaking marketing campaigns with a clear focus on commercial outcomes and able to provide detailed reports on channel performance and ROI on media investments.Able to multitask and work under pressure and possess excellent writing and analytical skills.Desired Skills and ExperienceCopywriting, digital marketing, marketing, website maintenance, public relations, social media marketing (including performance tracking and measurement), creative idea generation, content creation, brandingEqual OpportunityManpowerGroup operates an equal opportunities policy, which means we will not discriminate, directly or indirectly, against people on the grounds of their race, ethnicity, national origin, religion, cultural background, gender, age, disability, caste, marital status, union membership, political affiliation, pregnancy, health, sexual orientation and gender identity. ManpowerGroup will not discriminate in advertising, when selecting, offering training or providing benefits or services. Every vacancy will be open equally to those who have the required skills and qualifications.We regret that only shortlisted candidates will be notified.Mindy Wong Lay Min (Wang Limin) EA License No.: 02C3423 Personnel Registration No.: R1876894Please note that your response to this advertisement and communications with us pursuant to this advertisement will constitute informed consent to the collection, use and/or disclosure of personal data by ManpowerGroup Singapore for the purpose of carrying out its business, in compliance with the relevant provisions of the Personal Data Protection Act 2012. To learn more about ManpowerGroup's Global Privacy Policy, please visit https://www.manpower.com.sg/privacy-notice
