TRAPAC] Retail Manager, Fragrance SEA

• Set and manage Sell-Out target achievement for their country/region (Growth, Market share).
• Provide analysis and recommendations with relevant action plans to Area Manager to develop sales and achieve targets.
• Maintain counter quality, brand image and merchandising.
• Monitor stock and optimize product availability at POS.
• Ensure correct implementation of promotions and marketing activities at the POS.
• Negotiate additional spaces and promotional activities with retailers at POS.
• Report relevant information from the field (e.g. our brands, competition, distribution).
• Advises Area Manager on distribution opportunities to expand brand visibility and footprint.
• Work closely with internal stakeholders (e.g. Marketing, Digital, VM) to define and implement offline & online action plans.
• Follow budget and costs.
• Handles ad hoc field projects.
• Follow up, control and ensure compliance.

• Build strong relationships with retailers and store counterparts.
• Master retail operation and execute brand strategy in collaboration with retailer to deliver results.
• Identify customer requests and alert on major trends and potential issues.
• Influence and partner with retailers on offline & online strategies to maximize sales opportunities.
• Follow up on sales reporting and gather market insights.

• Lead by example, create positive team synergy.
• Motivate field team to deliver sales and customer service.
• Recruit and integrate Beauty Advisors.
• Set targets at POS level and manage incentives under supervision of Area Manager.
• Manage, develop, coach and evaluate teams.

• Define with Area Manager and Education Manager on Retail Education strategy and action plans.
• Support the implementation of retail education strategy and activities (tools, needs, competition).
• Support education team in the coaching and assessment of BAs (performance, feedback).
• Follow, analyze, review Mystery Shopping results and set up action plan.

• Minimum 5 years retail operations experience, preferably in Travel Retail and/or Beauty industry.
• Self-motivated with “can do” attitude.
• Strong communication and interpersonal skills.
• Good business sense and management skills.
• Analytical and strategic mind.
• Willing to learn and adapt.
• Collaborative mindset to work with multi-brands and multiple stakeholders.
• Able to work independently in a fast-paced environment under pressure.
• Proficient in reporting and presentations in MS Office applications.

L'Oréal