Assistant Marketing Manager
People Profilers
- Singapore
- Permanent
- Full-time
- Focuses on promoting and selling a specific product or service.
- Involves market research to understand customer needs and preferences.
- Develops product messaging, positioning, and pricing strategies.
- Collaborates with product development and sales teams for successful product launches and ongoing promotion.
- Concentrates on building and managing a company's brand identity and reputation.
- Establishes brand values, personality, and voice.
- Creates consistent messaging across all marketing channels to evoke emotions and connect with customers.
- Aims to build brand awareness, loyalty, and trust among consumers.
- Targets marketing efforts towards distribution channels such as retailers, wholesalers, and distributors rather than end consumers.
- Focuses on promoting products within the retail environment through strategies like point-of-sale displays, trade promotions, and merchandising support.
- Aims to drive sales and strengthen relationships with channel partners.
- Focuses on building and maintaining long-term relationships with customers.
- Utilizes customer data and insights to personalize marketing messages and experiences.
- Implements loyalty programs, customer support initiatives, and feedback mechanisms to enhance customer satisfaction and retention.
- Aims to increase customer lifetime value and advocacy.
- Targets businesses and organizations as customers rather than individual consumers.
- Involves longer sales cycles, multiple decision-makers, and complex buying processes.
- Emphasizes relationship-building, trust, and demonstrating value through marketing collateral, case studies, and industry-specific content.
- Often involves targeted account-based marketing (ABM) strategies to engage key accounts effectively.
- Degree, Diploma in Marketing or any related discipline
- At least 2 Year(s) of working experience in the related field, preferably in consumer electronics industry.
- Possess good problem solving skills, results-oriented & communication skills.
- Meticulous, ability to multi-task & passionate to deliver projects on time.
- Possess a positive attitude and willing to learn new things.
- Proficiency in Microsoft Office.
Registration Number : R1111371Please be informed that the personal data you provided by way of your job application to People Profilers will be collected, used and disclosed by or on behalf of People Profilers to determine or investigate your suitability, eligibility or qualifications for employment with People Profilers and/or its Clients and manage your application for employment with People Profilers and/or its clients, including identifying you as a potential candidate for future suitable positions and/or notifying you of any such positions, either existing or in the future.