Head of Social & Digital Marketing
ShopBack
- Kuala Lumpur Singapore
- Permanent
- Full-time
- Develop and implement regional online marketing and social media strategies to drive brand awareness, customer acquisition, and engagement across various channels and platforms.
- Lead a team of around 4 - 7 marketing professionals, providing guidance, mentorship, and support to ensure the successful execution of marketing initiatives.
- Oversee the planning, execution, and optimization of paid advertising campaigns across digital channels, including PPC, display advertising, and social media advertising.
- Develop and manage the content marketing strategy, including content creation, distribution, and promotion, to attract and engage target audiences.
- Drive the framework for social media strategy, including content calendar planning, community management, and influencer partnerships, to enhance brand visibility and engagement.
- Monitor and analyze campaign performance metrics, including ROI, engagement metrics, and conversion rates, to optimize strategies and tactics for maximum impact.
- Stay up-to-date with industry trends, emerging technologies, and best practices in online marketing and social media to drive continuous improvement and innovation.
- Collaborate cross-functionally with commercial, product and engineering to align marketing efforts with business objectives and ensure a seamless customer experience.
- Provide regular performance updates and reports to senior leadership, highlighting key insights, achievements, and opportunities for growth.
- Bachelor's degree in marketing, business administration, or related field; MBA or advanced degree preferred.
- Minimum of 8 years of experience in online marketing, social media management, or related roles, with demonstrated success in developing and executing comprehensive marketing strategies.
- Proven experience in managing and leading a team, with strong leadership, communication, and interpersonal skills.
- Deep understanding of digital marketing channels and platforms, including paid advertising, content marketing, social media, and influencer marketing.
- Strong analytical skills with the ability to interpret data, analyze performance metrics, and make data-driven decisions. Must demonstrate an understanding of data schemas, attribution modelling and data integrations.
- Creative thinker with a passion for innovation and staying ahead of industry trends and best practices.
- Excellent project management skills with the ability to prioritize tasks, manage timelines, and deliver results in a fast-paced environment.
- Experience working in the loyalty and rewards industry or related sectors is a plus.