Custom Professional Development Marketing Intern

Singapore Institute of Directors

  • Singapore
  • Training
  • Full-time
  • 8 days ago
About SIDSingapore Institute of Directors (SID) is Singapore’s national association for company directors. Formed in 1998, its mission is to uplift the directorship profession and champion good governance. Its membership comprises board directors, company leaders, and professionals with an interest in corporate governance. A Governing Council guides the direction and work of the organisation, and SID Committees comprise industry professionals, academics and corporate governance experts.The Accreditation & Professional Development (APD) team, which you will be a part of, focuses on developing accreditation frameworks and tools, as well as new programmes and courses to position SID as a thought leader for all things directorship and/or governance, and a standard bearer for good governance.Job DescriptionRole & ResponsibilitiesAs part of your role, you will report to the Marketing Lead and work alongside the Vice President, Accreditation & Professional Development and members of the team. In your role you will be responsible for aligning business needs with marketing strategies, developing engaging digital content and refining UX/UI for a seamless experience while maintaining SID’s brand identity. By being part of this team, you will help streamline learning and development journey for directors in Singapore, making it more accessible and effective.Key Responsibilities:You will support the APD team in the following key areas:
  • Market and user insights
  • Conduct market research to understand competitors and trends in professional development for directors.
  • Understand business needs and user requirements to inform strategy and improve user experience.
  • Digital experience & UX/UI
  • Evaluate and enhance SID's digital platforms (primarily website) with user-centric design improvements.
  • Optimise UX/UI for a more streamlined and consistent web experience.
  • Translate requirements into wireframes and interactive designs.
  • Collaborate with the web designer and IT consultant to develop, test and refine prototypes.
  • Digital marketing & content development
  • Support marketing campaigns, content planning and messaging strategies.
  • Develop marketing assets including social media posts, carousels, landing pages and videos.
  • Improve SEO, content optimisation and AI-driven enhancements.
  • Technology and analytics support
  • Research and recommend digital tools for content creation (video, podcasts etc.), tracking and analytics.
  • Measure campaign effectiveness, track KPIs and identifying areas of improvement
  • Cross-Team collaboration
  • Work with SID’s APD Committee, Executive Team, ecosystem partners and other committees or working groups.
  • Support project management tasks and other ad hoc duties as needed.
Learning Outcomes & Objectives1. Gain hands-on experience in website enhancement and user feedback analysis to improve digital engagement.2. Apply user-centric thinking to UX/UI designs, ensuring streamlined logic flow and improved accessibility.3. Strengthen digital marketing skills by supporting campaign planning, content creation, performance tracking and SEO optimisation.4. Take initiative in idea generation and implementation, contributing meaningful improvements to the organisation.5. Strengthen communication, project management and decision-making skills through exposure to marketing and cross-functional collaboration.6. Gain deeper insights into directorship pathways in Singapore, including professional development opportunities.Application InstructionsPlease apply for this position by submitting your text CV using InternSG.
Kindly note that only shortlisted candidates will be notified.

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