
Product Go-To-Market Strategy Lead, Web Products
- Singapore
- Permanent
- Full-time
Note: By applying to this position you will have an opportunity to share your preferred working location from the following: Singapore; Beijing, China.Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product management, marketing, management consulting, or project management in technology.
- Experience in developing and implementing strategies that drive successful product launches and customer value with a focus on key GTM elements such as customer segmentation, value proposition development, and channel optimization.
- Ability to work in a complex environment and deliver multiple strategic initiatives simultaneously.
- Ability to drive key product innovations and ideation.
- Excellent written and verbal communication skills, with the ability to communicate complex business or technical concepts internally.
- Bring the Web Sellside products (Ad Manager and AdSense) to market and drive their success.
- Lead the charge by developing and executing comprehensive go-to-market strategies for our Web Sellside products, from ideation to launch and beyond.
- Collaborate closely and influence Product, Engineering, Sales, and Marketing teams to drive product development, incorporate market feedback, and ensure successful product adoption. This includes crafting compelling go-to-market plans that encompass lead generation, sales enablement, marketing campaigns, and customer communication.
- Advocate for our publishers, ensuring our products deliver exceptional value by deeply understanding their needs and the challenges they face.
- Analyze market trends, the competitive landscape, and emerging technologies to identify opportunities and inform product strategy.