Corporate Marketing Executive

Estée Lauder

  • Singapore
  • Permanent
  • Full-time
  • 2 months ago
Job Description:Corporate Projects
  • Work with local Brands’ marketing teams to formulate marketing activations that are in line with retailer's marketing
calendar
  • Plan, develop and execute marketing and corporate communications initiatives and campaigns.
  • Work with partners to formulate and execute marketing plans including management of activations and the
development/maintenance of relationships with media and key influencers.
  • Together with local Brand marketing team, work with the other Brand functions (sales, training) to ensure digital
campaign objectives are communicated and execution excellence is achieved at off-line level (O2O integration).
  • Track and evaluate the performance of digital marketing programs.
  • Timeline and monitor execution of all digital marketing programs to ensure milestones are reached and program
delivered on time.
  • Support Enterprise Marketing & Data Manager and Brands in content creation, creative adaptation etc.
CRM
  • Sets up the right tools and infrastructure (working with region) to enable the smooth execution of campaign management
process in the brand context
  • Leads the development of CRM calendars across all Affiliate brands to ensure appropriate and relevant interaction with
consumers
  • Provides support to Affiliate brand CRM teams regarding execution of consumer programs
Qualifications
  • Minimum 3 years’ experience in digital marketing and/or social media communications within FMCG or Luxury Goods
industry and /or relevant experience in online marketing in related industries
  • Solid experience in development & execution in:
  • Digital media campaigns: Search, Display, Mobile & Social Media
  • Bachelor’s Degree or equivalent (Graphic & Multi-Media Design)
  • Website/Microsite campaigns
  • Email marketing campaigns
  • Mobile campaigns
  • Display in-depth knowledge about various social media platforms (i.e. Facebook, LinkedIn Twitter, Instagram, Pinterest
and etc.) and how they use these platforms to create campaigns
  • Creative, conceptual thinking, good co-ordination and interpersonal skills, attentive to details
  • Results-oriented, with strong drive to meet objectives and ELC’s/prestige cosmetics high standards
Job: Marketing
Primary Location: Asia Pacific-SG-
Job Type: Standard
Schedule: Full-time
Shift: 1st (Day) Shift
Job Number: 242327

Estée Lauder

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