assistant brand manager (fmcg brand)

• International FMCG brand specialising in personal care and hygiene products.
• Marketing role focusing on 360 marketing strategies to boost brand awareness.

• Recommend and implement strategic and tactical brand marketing initiatives to achieve business objectives.
• Develop and execute marketing campaigns to increase brand awareness through various channels.
• Contribute to the development of comprehensive marketing plans for both ATL and BTL activities.
• Lead the implementation of approved brand activities and collaborate with internal and external stakeholders.
• Support Marketing Managers in developing integrated marketing plans for new launches and projects.
• Actively participate in meetings with internal and external teams to coordinate marketing efforts.
• Monitor, analyze, and report on brand activities, sales performance, competitive analysis, and marketing spending.
• Understand shopper insights and channel dynamics to support the development of channel strategies and promotional planning.
• Deliver merchandising guidelines for new launches and re-launches.
• Support key accounts managers in developing annual plans by providing category and shopper insights.
• Engage cross-functionally with internal teams to ensure the smooth execution of BTL plans.

• At least 3 years in FMCG Marketing or Trade Marketing experience.
• Bachelor's degree in Marketing or related field.
• Excellent written and communication skills.
• Highly organized with excellent time management and prioritization abilities.
• Ability to work independently and as part of a team in a fast-paced environment.

Randstad