TikTok Senior Product Designer - Local Services
- Singapore
- Permanent
- Full-time
In Local Services, through POI, Video, LIVE, Search, and other various products, services and roles related to life are creatively connected, making the daily life experience richer, more unique and more innovative.
At the same time, Local Services creates an inclusive and fair healthy business environment, helping merchants, service providers, creators and other roles to continuously create revenue and improve efficiency.Role Overview
As a Senior Product Designer on TikTok Local Services, you'll own the design of core content-to-transaction journeys that bridge users and local merchants - defining scalable experiences from discovery to order fulfillment. You'll collaborate across Product, Engineering, Research, and Operations, driving design systems with global consistency and strong business impact.Key Responsibilities
- Lead end-to-end design across Local Services, with a focus on POI-driven user journeys from content discovery to transaction and fulfillment.
- Simplify complex user roles and business logic (user, merchant, creator) into clear interaction flows and intuitive layouts.
- Architect scalable design systems that ensure visual and functional consistency across mobile, web, and diverse market contexts.
- Apply data-informed decision making through A/B testing, user feedback, and behavioral insights to iterate and improve design quality and impact.
- Present and defend design strategy to senior stakeholders, clearly articulating design rationale and user-centered trade-offs.
- Collaborate cross-functionally with PMs, engineers, research, ops, and content teams to align on strategy and ensure seamless delivery.
- Mentor junior designers through structured guidance and feedback to accelerate their growth.Qualifications:Minimum Qualifications
- Bachelor's degree in Design, Human-Compuer Interaction (HCI), Digital Art, Visual Communication, or a related field.
- 8+ years in full-cycle digital product design, with at least 3 years leading major product areas or design workstreams.
- Experience designing for more than 3 role platforms-balancing UX needs across user, creator/vendor, and ops personas.
- Proven ability to run structured design workflows and drive measurable impact through data-informed iteration and A/B testing.
- Launched products into 3+ different global markets, adapting UI and interaction patterns for localization and accessibility design.Preferred Qualifications
- Experience at global-scale consumer tech companies, where content, growth, and transaction intersect.
- Proven track record of delivering multi-platform products, with hands-on experience in e-commerce, OTA, or O2O service platforms.
- Built or maintained design systems with 50+ components, used across multi-region and multi-language environments.
- Led strategic design initiatives from user research to final execution, aligning with cross-functional stakeholders and delivering measurable positive impact
- Strong passion for TikTok, with a nuanced understanding of its content formats, user behaviors, and platform dynamics.