What the role is:The Strategic Communications and Engagement Division of the MOH's Communications & Engagement Group aims to raise awareness and garner support for public healthcare policies and programmes. As a member of this team, you will contribute to the implementation of national health campaigns. You will collaborate with cross-functional teams and external stakeholders to ensure alignment and enhance communication efforts in promoting MOH policies and programmes. You will be working in a fast-paced and dynamic environment that would require the ability to manage multiple priorities and stakeholders at the same time.What you will be working on:This role reports to the Senior Assistant Director (Strategic Communications Team). The responsibilities will include: • Conceptualise, develop, and execute communication strategies to promote MOH policies, programmes, and announcements • Plan and execute multi-channel marketing campaigns, including traditional media, digital marketing, and social media, to ensure effective reach of target audiences through data-driven communications • Strategise communications planning, narrative development, and message development tailored to various target segments and develop communication assets to ensure executions are effective in achieving the desired outcomes • Conduct market research and analysis to identify target audience insights, market trends, and opportunities and gaps for engagement • Develop measurement frameworks with key metrics to evaluate campaign effectiveness and inform marketing strategies • Collaborate with internal cross-functional teams to align marketing efforts with organisational objectives • Manage external agencies, vendors, and partners to support marketing activities and ensure alignment and coordinated effort across all stakeholders • Prepare campaign reports and provide regular updates on campaign progress in MOH internal meetings • Support staffing duties for the Division and take on ad hoc responsibilities/duties as assignedWhat we are looking for:The ideal candidate is highly motivated and has experience in executing successful marketing campaigns. He/She should possess: • A relevant education in Marketing, Business or Communications; • At least 3 - 5 years of experience in marketing communications, and/or related fields with creative brief writing and agency management skills; • Good verbal and written communication skills with the ability to engage and interact at different levels; • Ability to work independently and with matrix teams to drive projects; • Excellent project management and budget planning skills; • Highly motivated and able to work in a fast-paced and challenging environment, with the ability to multi-task and meet tight timelines; • Proficiency in Adobe suite of software including Photoshop, Illustrator, Premiere Pro will be an added advantage. Key Competencies Require • Thinking Clearly & Making Sound Judgements - Strong analytical and critical thinking abilities to support the crafting of sound policy recommendations; ability to grasp timelines, operating context and ground realities. • Learning & Putting Skills into Action - Possesses the drive and curiosity to learn and apply new skills, knowledge and new ways of working. • Improving & Innovating - Ability to seek continual improvements, and to innovate and experiment while managing the risks involved. • Working Effectively with Stakeholders - Ability to mobilise and rally partners and stakeholders towards a collective purpose. As part of the shortlisting process for this role, candidates may be required to complete a medical declaration and/or undergo further assessment.About Ministry of Health:The Ministry of Health's (MOH) vision is to champion a healthy nation with our people - to live well, live long and with peace of mind. As an open country constantly exposed to an interconnected world, Singapore faces complex issues in public healthcare. MOH constantly grapples with new challenges brought on by an increasingly globalised world, a rapidly ageing population and rising expectations. MOH's responses to these challenges include preventing and managing the outbreak of diseases such as SARS and Influenza A (H1N1), designing a healthcare system that delivers care in an integrated and effective manner, growing the capacity and capabilities within the sector, and managing healthcare inflation. As an MOH officer, you will be involved in formulating and implementing policies that guide Singapore's healthcare ecosystem. You will work alongside a team with varied skills and backgrounds, but with the common goals of (i) promoting good health and reducing illnesses; (ii) ensuring that Singaporeans have access to good and affordable healthcare; and (iii) pursuing medical excellence. Your work will have far-reaching impact on the health and lives of Singaporeans.
