Analyst, Marketing Ops - Contract
The Walt Disney Company
- Singapore
- Permanent
- Full-time
- Build, test and deliver lifecycle messages
- Execute messaging optimization and best practice adoption
- Run split and multivariate tests, ensuring test protocols are administered to minimize bias
- Coordinate with market strategist in the creation and management of marketing campaign process for the purpose of driving video content engagement from our subscribers
- Create and manage project plans with clearly defined deliverables and resources, coordinate work streams and dependencies, track and communicate progress, identify obstacles and ensure they’re addressed
- Monitor messaging programs and campaigns and mitigate or flag issues to partners
- Traffic messages utilizing targeting capabilities
- Implement and audit all analytic encoding to enable messaging effectiveness
- Drive messaging reporting and run adhoc analysis when requested
- Ensure all messages conform to GDPR, and other legal or compliance requirements
- 2 + years in marketing executing CRM/Lifecycle channel optimization and insight
- Experience in email, push, sms, in-app messaging channels and platforms
- An understanding and administration of message experimentation best practices
- Attention to detail, with an ability to identify issues and implement remedies
- Proficiency in building HTML emails from assets files, make message template adjustments and have the ability to articulate more complex needs to developers
- Passion for velocity, enabling the team to scale through superior project management
- Analytic orientation and curiosity, using insights to drive your next course of action
- Superior presentation, communication and documentation skills
- Be a highly organized, highly methodical and strong team player
- Be able to multitask and handle simultaneous projects, have exceptional problem solving skills and display composure under stress
- Self-motivated, with a drive to exceed user expectations and enable partner marketing teams
- Superior stakeholder partnership management via a consultative approach
- Working knowledge of agile methodologies and of Jira/Confluence
- Working knowledge of email and mobile channel best practices
- Ability to be on-call, when high priority business needs necessitate
- Language fluency in English
- Experience in an operational role
- Working knowledge of SQL and template scripting (e.g. AMPscript, Liquid)
- Working knowledge of Salesforce Marketing Cloud, Braze, and /or other lifecycle marketing platforms, ideally certified in one main platform
- Experience supporting a regionally distributed stakeholder team
- Working knowledge of compliance requirements
- Fluency in another language (e.g. Korean/Japanese)
- Bachelor’s degree in Marketing, IT, Computer Science or related field; or equivalent practical experience