VP, Social Media Risk Management
UOB
- Singapore
- Permanent
- Full-time
- Manage and enhance our social listening strategy, including the active monitoring of threats (automated and manual) from owned and online channels like social media pages and forums.
- Escalate relevant threats internally based on our escalation framework and within pre-defined turnaround times.
- Support the crisis response on social media and be a reassuring and confident voice in the midst of a crisis.
- Detect and report profile and content abuse on social media networks. This may include misinformation, scams, brand/executive impersonation etc.
- Track and manage issues that arise on social media and online channels, in partnership with internal and external stakeholders (e.g. social media network owners).
- Develop and formalise the Bank's Social Media risk management framework and processes.
- Provide best-in-class advisory to teams in our regional subsidiaries and drive process improvements on social media risk management.
- Build and present case studies on issue and crisis management to internal stakeholders.
- Develop or maintain relevant policies and guidelines where necessary.
- Provide a periodic summary of the Bank's social media risk.
- On a contingency basis, you may also need to work outside normal office hours to manage ongoing issues that is trending on social media.
- Degree/diploma, preferably in business, marketing or communications. Candidates with relevant experience will also be considered.
- At least 8 years of relevant experience in social media risk management.
- Understanding of all aspects of social media, including but not limited to features such as paid media, community pages, KOL engagements, community management, platform API limitations etc.
- Familiarity in using social media management and social listening tools.
- You must be able to think out of the box to problem solve independently.
- Positive and energetic team player.
- Hands-on and curious to stay updated on trends and developments on social media. Need to be an active social media user.