Director (Corporate Communications, Corporate Development Division)
Singapore Economic Development Board
- Singapore
- Permanent
- Full-time
- Develop and oversee implementation of IRAS-wide communications strategy
- Lead brand strategy and reputation management initiatives
- Direct marketing communications strategy and budget allocation
- Align communications objectives with national agenda and organisational goals
- Develop strategies to engage media channels in order to portray the agency and its messages accurately. Where necessary, work with other government agencies with similar mandates or issues with cross-cutting impact
- Lead media relations and crisis communications, anticipating possible public reactions and media reporting angles
- Guide spokesperson preparation and media engagement
- Oversee media monitoring and sentiment analysis
- Develop strategies to manage public perception and media narratives
- Direct content strategy across all platforms with emphasis on digital-first approach
- Guide narrative development and message framing across campaigns to align the national narrative and guide the framing of messages to ensure socio-political and cultural sensitivities are well balanced with effectiveness of messaging
- Ensure brand consistency across all communications
- Oversee performance measurement and analytics
- Provide strategic guidance on internal and external communications programmes and stakeholder engagement
- Manage inter-agency relationships and communications
- Guide public outreach initiatives
- Drive data-informed decision making to address communications and branding issues
- Oversee communications research agenda
- Guide sentiment analysis and public opinion monitoring
- Strategic mindset with strong planning and execution capabilities in communications and branding.
- Proven leadership in managing teams and driving cross-functional collaboration.
- Innovative and forward-looking, with a track record of adopting new tools and approaches.
- Excellent communicator, skilled in both internal and external communications, including media relations.
- Digitally savvy, with knowledge of current trends and tools in communication technologies.