Marketing Executive (B2B Content Marketing)

Central Region, Singapore
Permanent
Full-time

1 hour ago

We are seeking a highly skilled Content Marketing Specialist to drive awareness and branding for critical facilities IT security firm based in Singapore. As a key member of its marketing team, you will leverage your expertise in B2B marketing to develop and execute content strategies that resonate with the brand's target audience and elevate its brand presence in the local market.The successful candidate will have a strong background in content marketing, with a focus on B2B marketing, and a deep understanding of the IT security industry. You will be responsible for creating high-quality, engaging content that showcases our expertise and thought leadership in critical facilities IT security. Your goal will be to increase brand awareness, generate leads, and drive business growth through innovative content marketing initiatives.If you are successful, you will enjoy the following:
- Competitive salary and benefits package
- Opportunity to work with a leading critical facilities IT security firm in Singapore
- Collaborative and dynamic work environment
- Professional development and growth opportunitiesKey Responsibilities:
- Develop and execute content marketing strategies that align with our business objectives and target audience needs
- Create high-quality, engaging content (blog posts, articles, whitepapers, case studies, etc.) that showcases our expertise and thought leadership in critical facilities IT security
- Manage and maintain our company blog, social media channels, and other content platforms
- Collaborate with cross-functional teams (sales, product, etc.) to ensure alignment and maximum impact
- Conduct market research and analyze industry trends to stay up-to-date on the latest developments and best practices
- Measure and report on content performance, making data-driven decisions to optimize and improve content marketing initiatives
- Plan, coordinate, and execute events (webinars, workshops, conferences, etc.) to showcase our expertise and build relationships with key stakeholdersKey Requirements:
- 3+ years of experience in content marketing, with a focus on B2B marketing
- Strong understanding of the IT security industry and critical facilities sector
- Proven track record of creating high-quality, engaging content that drives results
- Excellent writing, editing, and communication skills
- Ability to work independently and collaboratively as part of a team
- Strong analytical and problem-solving skills, with experience in measuring and reporting on content performance
- Familiarity with content management systems and social media management tools
- Experience in event management, including planning, coordination, and execution
- Experience with SEO optimization and keyword research
- Knowledge of graphic design and video production principles
- Certification in content marketing or a related fieldIf you are interested to find out more, apply now!

Annexion Partners

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