Content Lead (6 months contract)

Singapore
Permanent
Full-time

1 day ago

Content LeadYou'll be responsible for the development and implementation of content strategies across digital channels, to achieve clients' business and marketing goals. Your role would also involve working closely with Data, UX & Creative teams to identify and qualify new revenue opportunities with existing clients, or to pursue new business.As our Content lead, you will report to the Chief Experience Officer and become the subject matter expert in the agency, working directly with clients and fostering knowledge sharing across agency teamsWhat you'll do

Dissect data, co-create with UX, to develop content strategy and oversee the execution (and optimisation) across digital and social media platforms including but not limited to: content portals, online media publications, social platforms.
SEO strategy and optimisation
Client-facing, to liaise with clients to better understand their needs and ensure that work delivered is satisfactory
Ability to collaborate cross-functionally to produce strategic proposals and presentations that win additional business
Be able to articulate content strategy to brief in the Creative team, and work in partnership on the development of effective content that aligns with the brand's identity
Stay informed on platform and trend updates, and actively collaborate with other stakeholders and teams both internal and external to deliver best-in-class campaigns

What you'll need

Min 7 - 8 years of experience in a similar role at a creative agency or marketing communications environment, proven track record of effective content marketing for major brands/ clients
Experienced in using digital, website analytics, search analytics, social listening and measurement tools to derive insights or conduct performance reporting and optimisation
Strong understanding of the nuances and best practices across the various digital and social platforms
Expertise in digital marketing, in order to push and optimise content across multiple channels (SEO, SEM, GDN, Social)
Proven ability to grow, engage and maintain critical client and internal relationships
Experienced in developing effective brand partnerships and content with influencers, KOLs and content publishers
Prior lead-content role with ability to think independently and collaborate in a team-oriented workplace

VML

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