Regional Product Manager

• Conduct market research / environment scan and assess opportunities.
• Translate key competitor, consumer, and technology trends into sound business decisions.

• Conduct quantitative and qualitative data analysis to identify significant trends.
• Utilise statistical tools to project and forecast impact of trends on Epson’s sales and pricing numbers.
• Conduct impact analysis to assess ROI of marketing efforts.

• Demonstrate strong understanding of consumer needs and behavioural patterns (including end-users and channel partners).
• Conduct customer segment analysis to identify appropriate products / services for different segments.

• Possess in-depth knowledge of the product specifications.
• Define product strategy and develop product road map.
• Track and sustain / enhance performance of product.
• Manage product life cycle.

• Understand, compare, and effectively utilise a range of pricing strategies.
• Develop and adapt pricing strategy based on internal and external trends.

• Formulate appropriate market strategy for product line.
• Develop and implement product launch plan and timings.
• Maintain oversight of campaign strategy.

• Develop and deliver sales and marketing tools and product documents.
• Supply sales with latest research and marketing information.
• Track success of sales promotion and marketing campaign for product.

• Fix pricing of new product with related department and Japanese Head Quarter.
• Prepare and deliver new product materials such as brochure, web contents and related documents.
• Conduct product training to all related department including all SEA sales companies.

• Degree in relevant field.
• Product management, Data analysis, Presentation, Logical thinking.
• At least 3 years of professional experience on the job – B2B business experience is preferred.
• Trust-worthy, Act with Integrity, Creative, Challenge-driven.

GMP