senior marketing manager (integrated marketing/b2b events)
Randstad
- Singapore
- $6,500-8,000 per month
- Permanent
- Full-time
- Create and implement leasing promotions and offline marketing plans to raise awareness and boost conversions among prospective decision-makers.
- Analyze and implement marketing channels including events, seminars, and trade shows.
- Coming up with marketing materials and digital assets, such as 360-degree virtual tours and property films.
- Create and coordinate eDMs, incentive programmes, networking events.
- Oversee the group in charge of responding to daily questions from various digital channels, including Telegram, WhatsApp, and email.
- Monitor, evaluate, and report on the success of marketing activities.
- Develop procedures for qualifying leads and ensure the team follows up on them promptly.
- Establish and oversee the marketing budget while closely coordinating with stakeholders from various functional areas and securing the required approvals.
- Oversee departmental procedures and simplify and digitalize marketing and reporting procedures.
- Oversee the CRM system to meet the reporting requirements of marketing.
- Work with internal and external stakeholders to plan yearly audits.
- Ad-hoc duties as assigned by the management.
- You should ideally have 5 years of integrated marketing with B2B events experience
- Good knowledge of CRM system and analytical tools.
- Prior people-management experience will be mandatory.
- Able to work independently and function in a dynamic working environment.
- Create and implement leasing promotions and offline marketing plans to raise awareness and boost conversions among prospective decision-makers.
- Analyze and implement marketing channels including events, seminars, and trade shows.
- Coming up with marketing materials and digital assets, such as 360-degree virtual tours and property films.
- Create and coordinate eDMs, incentive programmes, networking events.
- Oversee the group in charge of responding to daily questions from various digital channels, including Telegram, WhatsApp, and email.
- Monitor, evaluate, and report on the success of marketing activities.
- Develop procedures for qualifying leads and ensure the team follows up on them promptly.
- Establish and oversee the marketing budget while closely coordinating with stakeholders from various functional areas and securing the required approvals.
- Oversee departmental procedures and simplify and digitalize marketing and reporting procedures.
- Oversee the CRM system to meet the reporting requirements of marketing.
- Work with internal and external stakeholders to plan yearly audits.
- Ad-hoc duties as assigned by the management.
- You should ideally have 5 years of integrated marketing with B2B events experience
- Good knowledge of CRM system and analytical tools.
- Prior people-management experience will be mandatory.
- Able to work independently and function in a dynamic working environment.