Consumer Marketing Manager, APAC

Meta

  • Singapore
  • Permanent
  • Full-time
  • 23 days ago
Meta is looking for an experienced Marketing professional to join our Consumer Marketing team in APAC. This is a full-time position that sits within the International Marketing (IM) organization at Meta that focuses on accelerating company results by unlocking the full potential of markets outside North America. We deliver these results by activating local experiences at a global scale, leveraging our expertise across business, consumer, and creator audiences. This role will be responsible for leading the strategic development and execution of marketing initiatives and campaigns that support and build our brand and reputation amongst consumers across a variety of channels. This is a highly cross-functional role working in close collaboration with key regional and global cross-functional teams, including the Product, Policy, Marketing Insights & Analytics, Media, Creator and Business Marketing teams, as well as Creative and Media Agencies. You will be expected to apply analytical rigor, nuanced understanding of consumer and multi national awareness, along with the right mix of brand and product proof-points to develop & deliver effective marketing campaigns that deliver on stated goals. You will also be expected to foster the utilization of emerging technologies to further increase impact, scale, and time to market.Consumer Marketing Manager, APAC ResponsibilitiesDevelop end-to-end strategies and drive execution to achieve consumer marketing goals, with emphasis on driving consumer sentiment and behaviorDefine and manage comprehensive outbound marketing strategy and planning including audience identification, market sizing, media and communications plan, roll-out strategy, and integration with the Communications teamClosely collaborate with cross-functional stakeholders to deliver highly-effective marketing campaigns and programs that integrate tightly with Creator, Business, and Product Marketing teamsPartner with our Media, Insights and Analytics partners to build frameworks for testing across the marketing funnel and across channels to drive consumer perception and engagementWork closely with brand strategy, creative, and media teams to bring strategy to life through quality creative development & deploymentEnsure the right level of alignment, consistency and flexibility in approach across regional and global teams, with the goal of scaling impact while meeting market-specific needsMinimum Qualifications8+ years of consumer-facing marketing experience at Consumer Tech/Product companiesDemonstrated experience developing and executing insights-based data-informed integrated marketing campaigns that drove quantitative results at local and/or global levelsHighly collaborative and adept at influencing cross-functional teams effectively, internally as well as at external partners and agenciesProven track record of thriving in a fast-paced, entrepreneurial environment and embrace flexibility between high-level strategic thinking and detail-oriented project management and executionExperienced in communicating, presenting, and successfully influencing internal & external stakeholdersBachelor's Degree in Business, Marketing or Related disciplinePreferred QualificationsMaster's from an accredited universityExperience working internationally on global brandsFull professional fluency in one or more South East Asian languages as this role involves creating and running campaigns run in South East AsiaAbout MetaMeta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.Equal Employment OpportunityMeta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the .Apply for this jobTake the first step toward a rewarding career at Meta.APPLY NOWFind your roleExplore jobs that match your skills and experience. Search by technology, team or location to find an opening that's right for you.CareersFollow usCareer programsTeamsWorking at MetaMy accountAbout usEqual Employment OpportunityMeta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. 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