Senior Associate Performance Marketing Manager

Traveloka

  • Singapore
  • Permanent
  • Full-time
  • 8 days ago
It's fun to work in a company where people truly BELIEVE in what they're doing!Job DescriptionDevelop and Implement SEM Strategies: lead the development and execution of data-driven SEM strategies aligned with overall business objectives.Oversee the SEM budget, allocating funds across campaigns and platforms to maximize return on investment (ROI), be involved in forecasting future budget needs.Work closely with other marketing teams (Creative Lab, Sales & Marketing, SEO team, etc) to ensure cohesive and effective campaignsGenerate regular reports for stakeholders, clearly communicating campaign performance and ROI.Able to explain complex data in a way that is understandable for non-technical audiences.Conduct competitive analysis to understand competitor strategies and identify opportunities to gain an edge.Share their expertise with junior team members, fostering a culture of continuous learning and development.Plan and implement innovative strategies and tactics to maximize campaign effectivenessCapable of leading and managing large-scale projects with minimal supervision that can potentially create value for the whole teamProven ability to independently manage external marketing vendors and ensure timely delivery of all agreed-upon services and deliverablesRequirements7 years experience in digital marketing with a focus on SEMProven track record of managing and optimizing SEM campaignsExperience with A/B testing and performance optimization techniquesPossess exceptional critical thinking and a willingness to dive into the data, to produce immediate value while still keeping an eye on long-term strategy and scalabilityExcellent analytical skills for data-driven decision making, deriving and disseminating actionable insights resulting from such analysisGood communication skill, self-driven, love challenges, and enthusiasm to pursue excellenceAbility to work in a fast-paced, dynamic environment and manage multiple projects simultaneouslyStrong attention to detail and organizational skillsProficiency in Excel or similar data processing tool (Tableau, Google Data Studio, etc)If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!

Traveloka