Job DescriptionSenior Marketing Manager, Asia (Maternity cover- 5 months)Department: FT ProfessionalLocation: SingaporeAbout UsAcross the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.Our commitment to diversity and inclusion in the workplaceAt the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.OverviewThe Senior Marketing Manager - Asia is responsible for defining and delivering on a marketing strategy that supports the attainment of annual sales revenue objectives in the APAC region.Main Duties and ResponsibilitiesDevelop and own the Asia marketing strategy plan based on an understanding of market opportunities, value proposition and business strategyEstablish a close working relationship with key stakeholders within the business, in particular the sales and customer success teamsIdentify key prospects with the commercial team and agree strategies/programmes to engage and convert these organisationsManage a marketing associate to execute campaign activity ensuring messaging is tailored to specific sectors and relevant tactics are selectedCampaign activity will include online/email marketing, nurture programs, webinars, telemarketing, and media partnerships but with particular emphasis on digital marketing techniquesDevelop sales tools, including case studies, collateral and presentations, to support the business effort. Regionalise deliverables to suit the local requirements from key markets in AsiaOwn the marketing budget and measure results of marketing programs and their impact on the business. Provide regular reporting and analysis of campaign performanceBe the main point of contact for the region, share best practice and manage third party data vendorsOrganisational InterlocksSales teamsCustomer Marketing teamDigital Marketing teamMarketing OperationsProduct Marketing teamEducation/ExperienceBachelor's degree in marketing or comparable marketing qualification/experienceExperienced in marketing experience in B2BExcellent communication skills and the ability to work with diverse teams.Competencies SkillsGoal/task prioritisationProblem solving skillsOral and written communication skillsPlanning/project management skillsTime management skillsStrong interpersonal skillsStrong copywriting skillsActive listening skillsAbility to leverage data and insightsBehavioursHighly motivatedLearns quickly in a fast-paced team environmentAble to consistently produce results on time and within budgetHighly organisedHighly collaborativeGoal/results orientedEnergetic and proactiveDetail orientedCommitted to training and self-improvementCustomer focusedWhat's in it for you? Our BenefitsOur benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found .Further InformationThe FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help.#LI-KF1
