Head of E-Commerce APAC
- Singapore
- Permanent
- Full-time
- As the Regional Head of E-Commerce APAC, you are responsible for the sales performance, customer experience, and the overall profitability of a regional online store.
- In this role, you lead the E-Commerce Team to ensure the region runs in the most efficient way. You conduct the strategic planning and all operational as well as commercial activities.
- The Regional Head of E-Commerce APAC reports to the Managing Director APAC in Singapore.
- Develop and execute the digital sales strategy for the APAC region, aligned with the company’s overall goals and brand vision.
- Lead and develop the Regional E-Commerce Team, guiding recruitment, performance management, and career growth while fostering a people-first culture.
- Work closely with Regional Management, Global E-Commerce, Marketing, IT, and Merchandising teams to align strategies, share feedback, and ensure smooth operations.
- Analyze sales data and performance, implementing strategies for growth and optimizing the online customer experience.
- Enhance the online shopping experience, focusing on customer retention and improving site functionality, garment rotation, and overall visibility.
- Manage the online channel budget and P&L, ensuring financial targets are met.
- Drive operational improvements, adopting new technologies and practices to maintain competitiveness in the APAC market.
- Proven leadership in e-commerce, preferably within fashion or retail, with experience in the APAC region.
- Strong knowledge of digital marketing channels (SEO, PPC, Paid Social, Programmatic) and local APAC platforms.
- Demonstrated ability to lead teams, set strategic goals, and drive execution.
- Strong data analysis skills to inform decisions and optimize performance.
- Excellent communication and project management abilities, with experience working across teams.
- Passion for digital sales, fashion, and constant improvement.
- Ability to travel up to 50% across the APAC region.