Executive, Micro Marketing & Events
- Singapore
- Permanent
- Full-time
- Develop and implement micro-marketing campaigns tailored to specific customer segments and local markets.
- Analyze market trends and customer insights to identify opportunities for targeted marketing initiatives.
- Collaborate with the sales team to align marketing strategies with sales goals and objectives.
- Plan, organize, and execute events to promote retail banking products and services.
- Coordinate logistics, including venue selection, vendor management, and event promotion.
- Ensure events are executed within budget and achieve desired outcomes.
- Create and manage multi-channel marketing campaigns, including digital, print, and in-branch promotions.
- Monitor and analyze campaign performance, providing regular reports and insights to optimize future efforts.
- Work with creative teams to develop compelling marketing materials and content.
- Develop initiatives to enhance customer experience and build brand loyalty.
- Implement feedback mechanisms to gather customer insights and improve marketing efforts.
- Engage with customers through various channels, including social media, email, and in-person events.
- Work closely with internal teams, including sales, product, and compliance, to ensure marketing initiatives are aligned and compliant.
- Build and maintain relationships with external partners, vendors, and community organizations.
- Communicate effectively with stakeholders to ensure transparency and alignment on marketing activities.
- Diploma in Marketing or Events-Related
- 2 years of experience in marketing and events
- Excel
- PPT
- Marketing
- Do the right thing and are assertive, challenge one another, and live with integrity, while putting the client at the heart of what we do
- Never settle, continuously striving to improve and innovate, keeping things simple and learning from doing well, and not so well
- Are better together, we can be ourselves, be inclusive, see more good in others, and work collectively to build for the long term
- Core bank funding for retirement savings, medical and life insurance, with flexible and voluntary benefits available in some locations.
- Time-off including annual leave, parental/maternity (20 weeks), sabbatical (12 months maximum) and volunteering leave (3 days), along with minimum global standards for annual and public holiday, which is combined to 30 days minimum.
- Flexible working options based around home and office locations, with flexible working patterns.
- Proactive wellbeing support through Unmind, a market-leading digital wellbeing platform, development courses for resilience and other human skills, global Employee Assistance Programme, sick leave, mental health first-aiders and all sorts of self-help toolkits
- A continuous learning culture to support your growth, with opportunities to reskill and upskill and access to physical, virtual and digital learning.
- Being part of an inclusive and values driven organisation, one that embraces and celebrates our unique diversity, across our teams, business functions and geographies - everyone feels respected and can realise their full potential.