AVP, Customer Segment Strategy, Consumer Banking Group

DBS Bank

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.About Customer Segment Strategy team:Our team is responsible for developing and implementing strategies to drive business outcomes, which includes identifying market opportunities and customer value propositions by customer segments. The team will work with various product teams cells to grow the income and profitability of the DBS/POSB Retail & Treasures customer segment by leveraging Customer Insights and Data-Driven Marketing.Responsibilities:
  • Data-driven business opportunities:
  • Harness internal customer data, transactional data, and market research insights to gain a comprehensive understanding of customer behaviour and preferences.
  • Explore external data sources and competitive analyses to enrich insights and identify market trends.
  • Collaborate with cross-functional teams to identify and prioritize problem statements related to customer engagement, product adoption, and market positioning.
  • Apply data-driven methodologies to analyze root causes, identify patterns, and formulate hypotheses to address problem statements.
  • Produce concise and compelling reports, dashboards, and presentations to convey insights in a clear and actionable manner.
  • Customer Milestone engagement:
  • Leverage significant life milestones and banking relationships to enhance the banking experience.
  • Design personalized interactions and targeted offerings aligned with anticipated customer needs.
  • Develop personalized communication journeys and bundled propositions for birthdays, life stages, special occasions, and nurturing banking relationships.
  • Choreograph marketing engagements:
  • Coordinate various customer engagement and leverage Martech platforms (AIML, GenAI, DCP, etc.) to deliver effective integrated communications to the target microsegment.
  • Develop customer-driven marketing strategies and use cases based on the microsegment’s behaviour and engagement preferences.
  • Deliver impact to customer and business results:
  • Monitor and optimize execution of campaigns by tracking responses, conversions and effectiveness of engagement to drive product penetration, acquisition, usage and customer retention.
Requirements:
  • Proficiency in dissecting complex datasets and identifying trends.
  • Strong command over data visualization and interpretation.
  • Good interpersonal and communication skills with a positive working attitude.
  • Out-of-the-box thinker and creative problem solver who is able to manage complexity, ambiguity and open-ended questions.
  • Enjoys working in a fast pace environment and responding positively to changes.
  • Experience in building strong and effective relationships with key partners within and outside the organization.
  • Ability to communicate effectively to internal teams, key partners and executive management through storyboarding.
  • Self-starter and results-oriented, able to work independently and pragmatically.
  • Strong in Excel and PowerPoint.
Apply NowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognizes your achievements.

DBS Bank