Senior Executive (Social Media)

Ministry of Transport

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
What the role is:You will create and execute online communication content to raise understanding, appreciation and pride in Singapore's Transport policies and systems. Join us to connect and move people via Singapore's dynamic land, air and sea transport sectors!What you will be working on:a) Develop and create social media products & campaigns to complement communications plans for MOT messages and announcements, address potential blind spots and possible communication gaps b) Develop strategies to leverage new trends where relevant to deliver engaging content to educate our target audiences c) Produce creative content for social media platforms of MOT principals and MOT to communicate and amplify key messages d) Work with colleagues to plan and support the engagement of MOT principals and MOT stakeholder groups e) Keep pulse on ground sentiments on transport issues to support communications strategies f) Social media community management including organisation of social media contents and, management of user generated content g) Work with social media collaborators to acquire positive mindshare for our policies and announcementsWhat we are looking for:
  • Ability to produce/edit creative content such as social media reels, photos, infographics, etc, and hands on experience in content management; • Keen interest in keeping up to date with the latest digital technologies and social media trends • Good knowledge of analytical tools including but not limited to SEO, Google analytics and Facebook insights, to assess the effectiveness of social media content and campaigns; • Possess excellent written, spoken communications and presentation skills; and • Meticulous attention to details is necessary as well as the ability to multi-task, work as a team and work well under tight deadlines.
About Ministry of Transport:The Mission of Ministry of Transport is to develop Singapore's land, sea and air transport sectors so as to enhance our economic competitiveness and quality of life in a knowledge-based economy. MOT oversees the development and regulation of the following sectors: • Civil Aviation and Air Transport • Maritime and Ports • Land Transport Besides providing an efficient and cost-effective transportation in Singapore, it also strives to make Singapore an international civil aviation and maritime centre for the region. The ministry sets the strategic and policy direction while operations and regulatory works are carried out by the statutory boards under its charge. There are four statutory boards which are established by Acts of Parliament: the Civil Aviation Authority of Singapore (CAAS), the Land Transport Authority (LTA), the Maritime and Port Authority of Singapore (MPA) and the Public Transport Council (PTC). The ministry also oversees the operation of the Transport Safety Investigation Bureau (TSIB).

Ministry of Transport