Associate, Specialist, Strategic Business Planning, Consumer Banking Group

DBS Bank

  • Singapore
  • Permanent
  • Full-time
  • 1 month ago
Business FunctionAs the leading bank in Asia, DBS Consumer Banking Group is in a unique position to help our customers realise their dreams and ambitions. As a market leader in the consumer banking business, DBS has a full spectrum of products and services, including deposits, investments, insurance, mortgages, credit cards and personal loans, to help our customers realise their dreams and aspirations at every life stage. Our financial solutions are not only the best in the business – they were made just right for you.Our team is responsible for developing and implementing strategies to drive business outcomes, which includes identifying market opportunities and customer value propositions by customer segments, as well as developing a customer-centric central engagement model. The team will work with various product teams to grow the income and profitability of the DBS/POSB Retail & Treasures customer segment by leveraging Customer Insights and Data-Driven Marketing.Responsibilities
  • Assist in developing customer strategy:
  • Leverage customer data to generate actionable insights on customer demographics, behaviour, needs, and jobs-to-be-done (JTBD) for assigned microsegments
  • Support in end to end customer immersion studies to hear voice of customer and inform our strategy
  • Assist in combining quantitative and qualitative insights to formulate microsegment strategy for assigned microsegment
  • Execute microsegment strategy
  • Support in strategising customer engagements based on identified microsegment strategy
  • Partner with products, merchants, partners to bundle customer proposition where relevant
  • Design creative and engaging content to reach out to target microsegment: eg. Push notifications, emails, in app banners etc.
  • Independently execute campaigns to deliver customer communications
  • Systematically track campaign performance to evaluate impact, identify areas for improvement, and implement learnings to continually refine engagements
  • Deliver impact to customer and business results
  • Ownership of the end-to-end customer engagements developed for assigned microsegment and be accountable for effectiveness of the engagement in driving interest, product penetration, acquisition, usage and customer retention
  • Streamline and optimise customer engagement journey with central coordination so customers consistently receive consistent and relevant messaging throughout their journey.
Requirements
  • Min 2 years of full time working experience
  • Self-starter and results-oriented, able to work independently and pragmatically
  • Structured with good planning and organising capability
  • Strong in Excel, Powerpoint (Digital, Marketing, Communications, and/or Analytics experience would be a plus!)
  • Creative problem solver who is able to manage complexity, ambiguity and open-ended questions
  • Innovative and passionate about creating engaging content across various channels to effectively communicate customer value proposition
  • Strong analytical skills to translate data into actionable plans
  • Ability to communicate effectively to internal teams, key partners and executive management through storyboarding
  • Good interpersonal and communication skills with a positive working attitude
  • Enjoys working in a fast paced environment and responding positively to changes
Apply nowWe offer a competitive salary and benefits package and the professional advantages of a dynamic environment that supports your development and recognises your achievements.

DBS Bank