Marketing Communications Specialist

AIA

  • Singapore
  • Permanent
  • Full-time
  • 30 days ago
At AIA we’ve started an exciting movement to create a healthier, more sustainable future for everyone.It’s about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.And as part of our marketing, distribution & partnership team, you’ll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.So if you believe in inspiring a better future, read on.About the RoleWe are looking out for a highly driven, passionate and experienced Marketer to develop and drive innovative integrated marketing strategies and campaigns leveraging on consumer/ market insights to achieve business objectives.Responsibilities
  • Conceptualise, develop and execute end-to-end integrated marketing campaigns to achieve business objectives
  • Develop, launch and optimise ROI-driven advertising campaigns across the digital landscape including search, social, display, mobile and other online marketing channels
  • Work closely with internal stakeholders to develop the right customer propositions for products and ensure consistent delivery of messaging across all customers' communication touch points
  • Monitor and review effectiveness of integrated marketing campaigns and any other marketing initiatives for optimised results
  • Work closely with Campaign Managers to develop the right campaign proposition for different customer segments and ensure consistent delivery of messaging across all customers’ touch points
  • Lead and develop effective online and offline product/campaign marketing assets and ensure timely implementation of campaigns
  • Conduct propositions/ideas/concepts testing with customers and distribution channels
  • Proactively find opportunities within the marketplace and stay on top of industry and market trends to generate new ideas and ensure effectiveness of customer propositions
  • Use data and insights to drive marketing decisions and refresh customer propositions to optimise results
  • Ensure all marketing materials are compliant and applicable with regulatory requirements
  • Manage the day-to-day operational activities associated with all marketing efforts, including project management, creative development, cross functional implementation, campaign analysis, tracking and reporting as necessary
  • Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns
Educational/Minimum Job Requirements:
  • At least 5 years’ proven track record in managing and executing integrated marketing communication campaigns with minimum guidance
  • Good understanding or prior experience in the Insurance or Financial Services industry will be an added advantage
  • Obsess about customers, constantly listen, engage, and act for their benefit
  • Ability to think big, work independently and have curiosity to discover ways to enable business outcomes
  • Self-driven, good team player and proactive with excellent project management skills, strong relationship management and attention to details
  • Creative problem solver who can incorporate new learnings into existing plans and act decisively and independently
  • Strong communication and analytical skills
  • Good understanding of the insurance or financial products
  • Aptitude for aesthetics and content writing is a plus
Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.

AIA