Brand Strategist (Contract) - School of Design & Media
- Singapore
- Permanent
- Full-time
- Conduct brand audits and analysis to measure performance, identify opportunities and optimise brand strategies.
- Conduct market research and competitor analysis to identify trends, customer insights, and brand differentiation opportunities.
- Define the client brand’s unique value proposition, key messages, and positioning.
- Develop and implement comprehensive brand strategies and narratives that can engage and connect with diverse audiences across various media and channels while ensuring alignment with omni channel marketing objectives.
- Collaborate with cross-functional teams to develop and execute brand campaigns, ensuring a unified brand messaging, visual identity, and alignment with content creation strategy.
- Monitor brand performance and establish a feedback capture system for consumer insights analysis, facilitating data-driven recommendations for strategic adjustments.