Senior Regional Manager, Strategic Marketing APAC AEM
Teleflex
- Singapore
- Permanent
- Full-time
- Business Opportunity Assessment
- Determine the size, growth and development of treatment areas relevant for TFXs business
- Outline segmentation and targeting plans
- Market Development and Marketing
- Design programs (& activities) in line with business' priorities, incl. new channels (e.g., digital)
- Work with local teams to determine resourcing - manpower, $, structure - and intensity of activities
- Projects
- Be the sponsor (concept development to launch execution) of in-country projects
- Strategic Planning
- Lead and own the yearly process for Asia Pacific in working with countries
- Alignment of Goals and Priorities
- Work upstream with GBUs and downstream (in-country) to align APACs execution priorities.
- APAC BU P&L Oversight
- Indirectly responsible for the regular reporting of APAC BU P&L performance and strategic initiatives to improve both top-line and bottom-line performance.
- APAC Growth Franchise Council for Anesthesia & Emergency Medicine
- Lead the council in relation to any activities that will drive best practices, implementation of strategic initiatives and strategic thinking related to the business unit.
- Pursuit of Marketing Excellence
- Develop customer insights (VoC, NPS)
- Undertake product launches across markets
- Develop and sustain digital marketing capabilities
- Key Customer Engagement across Asia Pacific
- Engage regularly with key HCPs and own those key relationships across multiple specialties
- These relationships would be largely strategic (and not day-to-day)
- Market Development, Market Access and Marketing Programs
- Continuously refine in-market value proposition for TFX products and services
- Lead market access, reimbursement and health economics projects per priorities
- Strategic Partnerships
- Identify and execute on regional strategic partnerships that will lead to the formation of Centres of Excellences (COEs) in APAC.
- Internal - This role supports the Asia Pacific leadership across multiple facets of the business viz., priority setting, measuring execution of key projects, interactions and alignment with GBUs / Corporate and aligning in-country leadership to company's goals
- External
- With industry bodies - Highlight TFXs role across markets, in delivering value to its customers
- Key customer engagement - Build key relationships across the ecosystem i.e., with HCPs (KOLs), government bodies, institutions, etc.
- Candidates preferred with Prior experience in Air-way management, pain management, Anesthesiology & Emergency medicine.
- Previous experience with a multinational company in the healthcare environment.
- Previous experience of developing strategic partnerships with key hospitals accounts in Asia is desired.
- Minimum of 12-20 years of escalating experience in sales, channel/distributor management, sales management, and/or marketing roles in the region.
- Experience working in an organisation that has taken a business direct would be an added advantage
- Demonstrated understanding of managing a P&L; financial and business acumen experience highly relevant.
- Strong communication skills in English.
- Competent with business software (PowerPoint, Excel, Word, at a minimum).
- Ability to travel up to 50%.
- Ability to translate market strategy into an executable sales plan.
- Ability to influence without authority
- Strong business acumen.
- High motivation and energy level.
- High integrity and honesty.
- Creative and innovative, but detailed orientated.
- Ability to leave “ego” at the door, effective time manager.
- Self-starter and independent thinker that is team focused.
- Entrepreneurial thinker and actor towards company's objectives.
- Demonstrates high level of engagement.
- Loyal and discreet, positive mind-set, easy to work with, intuition towards others.
- Gain and maintain trust and recognition from others.
- Willing to take on responsibility and to deliver high level of service.
- Street smart and a big-picture person.
- People management skills.