
Senior Marketing Manager - Events & Integrated Marketing
- Singapore
- Permanent
- Full-time
- Define and manage the global B2B events strategy, prioritizing high-impact opportunities.
- Execute end-to-end event programs-including owned events, third-party sponsorships-that drive demand and build brand presence.
- Own event planning, logistics, promotion, internal alignment, and post-event analysis.
- Develop and execute field marketing initiatives that support sales goals in priority markets.
- Localize global campaigns to reflect regional nuances while staying aligned to central GTM strategy.
- Partner with content, design, product, and comms to create campaign assets, landing pages, and digital follow-up flows.
- Define and track KPIs across events and regional marketing programs-leads, pipeline, conversion, ROI.
- Provide clear reporting and insights to stakeholders, continuously optimizing for performance and impact.
- Ensure tight alignment with sales teams to support the full customer journey.
- 8+ years of B2B event marketing experience-fintech or payments experience preferred.
- Proven ability to plan and lead global event programs, especially across Asia-Pacific markets.
- Strategic mindset with strong operational and project management skills-you can lead from planning to execution.
- Experience collaborating with global and regional sales teams to drive joint success.
- Analytical and results-oriented; you're comfortable using tools like Salesforce, Pardot, and Google Analytics to measure effectiveness.
- Excellent communication and stakeholder management skills, with experience working in fast-paced, cross-functional teams.
- A proactive, collaborative team player who thrives in a global, high-growth environment.