TikTok Shop - Business Marketing Specialist (Singapore)
- Singapore
- Permanent
- Full-time
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.About
The e-commerce industry has seen tremendous growth in recent years and has become a hotly contested space amongst leading Internet companies, and its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the commerce channel of choice for merchants, creators, and affiliates.With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our product and operations team, to build an e-commerce ecosystem that is innovative, secure and intuitive for our users and brands.We are seeking a motivated individual with experience in business marketing. In this role, you will be responsible for end to end planning and execution of 2B initiatives and supporting ongoing e-commerce campaigns. This role will work closely with the brand communications marketing manager and other cross functional teams to ensure consistent and effective representation of our brand.Responsibilities
- Campaign management: Support planning and execution of integrated marketing campaigns from end to end
- Content creation: Responsible for conceptualising and producing engaging B2B content (video/statics), collaborating closely with cross-functional teams
- Social media account management: Oversee and manage content calendars on business-facing social media platforms, which includes content planning, reviewing and posting
- Cross Functional Support: Collaborate closely to support integrated marketing, category, creator and/or other cross-functional teams to drive B2B initiatives i.e. events, showcases etc
- PR: Support PR teams in building messaging, narratives, and collateral to engage with partners and media in Singapore
- Digital media: Drive performance marketing efforts for B2B initiatives, managing media requests, submissions and ensuring timely and accurate ad set ups
- Analysis and Reporting: Assist in monitoring and analysing campaign performance across content and ad optimsations. Prepare reports and contribute insights for improvementsQualifications:Minimum Qualifications
- 2-3 years of experience in business marketing, especially in social media and PR. Events experience would be a bonus
- Experience developing B2B marketing strategies and executing go-to-market plans
- An understanding of digital media and PR landscape in Singapore
- Creative individual who has a strong understanding of social media (especially TikTok) & the internet. Must be comfortable in front of the camera and open to being featured in social content
- Some proficiency with FIGMA, Adobe Illustrator & Capcut. Basic knowledge of video editing programs such as Premiere Pro and After Effects is a bonusPreferred Qualifications
- Highly self motivated and meticulous, able to adapt quickly to a constantly evolving organisation and thrive in a fast-paced working environment
- Strong team player; possess good interpersonal skills with a collaborative mindset
- Prior experience in marketing or account management in e-commerce platforms will be a bonus
- Possess a keen eye for design and creativity, with strong attention to detail
- Strong written and verbal communication skills. Proficiency in Mandarin will be a bonus due to occasional needs to translate content for sellers based in China
- Ability to prioritize workloads to meet competing deadlines and manage stakeholder expectations
- Independent with good end-to-end ownership of projects. Open to taking on new and ambiguous projects
- Strategic and structured thinker, analytical and comfortable working with data to derive insightsTikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.