Senior Executive, Marketing Communications
Cultivar Asia
- Singapore
- Permanent
- Full-time
- Establish and uphold a robust and coherent brand presence across all platforms.
- Ensure compliance with brand standards in all marketing communications.
- Deploy tactics to elevate brand visibility and credibility.
- Conceptualize and implement PR campaigns to bolster the company's public perception.
- Forge and nurture relationships with media outlets and key stakeholders.
- Compose press releases, articles, and other communication materials.
- Direct the design, functionality, and content of the company's website.
- Execute SEO strategies to enhance website performance.
- Collaborate with various teams to ensure website alignment with overarching marketing goals.
- Devise and execute digital marketing campaigns to stimulate online engagement and lead generation.
- Evaluate digital marketing metrics to gauge campaign efficacy.
- Keep abreast of industry trends and introduce innovative digital marketing approaches.
- Develop and execute social media strategies to amplify brand presence.
- Craft compelling content tailored for diverse social media platforms.
- Monitor social channels, address inquiries, and manage online reputation.
- Enhance website content for better search engine rankings.
- Conduct keyword research and implement on-page and off-page SEO techniques.
- Stay updated on SEO best practices and algorithmic shifts.
- Map out and execute paid advertising campaigns across search engine platforms.
- Analyze SEM performance metrics and refine strategies accordingly.
- Collaborate with external agencies for SEM optimization.
- Coordinate offline events and partnerships to augment brand exposure.
- Evaluate the effectiveness of offline marketing endeavors.
- Bachelor's degree in Marketing, Communications, or a related field.
- More than 2 years of experience in marketing communications, with a focus on brand management, PR, digital marketing, and website management.
- Proven track record of successful marketing campaigns and initiatives.
- Strong analytical and strategic thinking abilities.
- Excellent written and verbal communication aptitude.
- Capability to lead and collaborate with cross-functional teams.
- Work in office near City Hall
Personnel Number: R1326341 (Ng Zhenyu)Required Skills:Outlets Reputation Performance Metrics Tactics Brand Management Strategic Thinking Press Releases Resume Search Lead Generation Articles Partnerships Public Relations Metrics Optimization Campaigns Advertising Digital Marketing MS Word Social Media Materials Research Design Marketing Communication Management