Manager, Business Development, International
The Walt Disney Company
- Singapore
- Permanent
- Full-time
- Achieve admission and room-night targets by formulating sales and promotion plans featuring HKDL products and events to the travel trade in the assigned sales regions (currently identified as South & South East Markets). Deepen penetration and market presence in different trade channels; formulate sales and promotion initiatives with trade which contribute to the bottom-line and review timely on the distribution efficiency of existing account portfolio. Develop plans and identify non-travel trade 3rd party partners (such as banks, credit card companies) to leverage on their consumer platforms for joint promotion.
- Drive and manage GSAs and APAC offices in responsible sales regions, to deepen HKDL’s penetration into respective markets through developing strong working relationships with HKDL trade partners including all key external parties such as local tourism bureaus, HKTB, airlines, other transportation providers, etc. Drive and manage local trade program executions and assess program effectiveness via pre-set metrics (quantified in attendance, room-night, and promotion exposure).
- Develop, plan, and drive tactical promotions execution, travel fair tactics or advertising campaigns with key partners, in order to maximize revenue and exposure from the responsible sales regions. Identify the appropriate segment and timing for promotion to maximize effectiveness in reaching sales targets.
- Regularly represent HKDL at trade related events, with frequent presentations and briefings to the trade industry
- Critically assess and allocate resources (i.e. co-op marketing budget) for each individual account under own trade portfolio with an objective to assure cost effectiveness to yield the best return (quantified in attendance, room-nights, and promotion exposure) from responsible sales regions.
- Develop programs to conduct regular trade education with the assistance of direct or indirect reports. Prepare written reports, updated account information, trade and competitors’ intelligence to Director Travel Trade Sales.
- Coach and develop direct and indirect reports’ capability in planning and execution of trade projects. Establish measurable frameworks to monitor team’s performance.
- 10 to 12 years of relevant experience in Sales, Business Development in the travel and tourism sector
- Bachelor’s degree in Business administration or the relevant
- Proficient in English
- Solid experience of travel trade operation, plus strong business acumen to identify potential area for business growth and hence prioritization on his/her job focuses
- Strong trade network in the responsible sales regions to add value to both the team and company
- Sound account management skills and also be able to exhibit a highly innovative business development mindset, to fuel continuous drive in securing new sales opportunities
- High degree of sales savvy and strong negotiation skills, in order to facilitate and deliver complex business deals that maximize HKDL’s marketing exposure and commercial value gains
- Outstanding negotiation skills to manage a portfolio of trade accounts across multiple sales regions.
- Highly results-oriented