Digital Web Analyst

• Degree in Design, Communications, Marketing, Statistics, Business and Information Technology;
• Has 1-3 years of experience in conducting A/B testing ;
• Ability to write test cases and ensure test plan is implemented as per plan;
• Familiarity with testing and insights tools (AB tasty, Optimizely, Adobe Target, VWO);
• Experience to leverage data-driven insights to enhance user experience and website performance;
• Experience with HTML, CSS, and JavaScript for making changes during testing;
• Familiar with user interface design patterns and User-Centered Design methodologies;
• Strong business communications skills, strong verbal & written presentation & documentation skills.

• Certifications in VWO.

• Collaborate with cross-functional teams, product owners and project team to understand business objectives and create test hypotheses;
• Plan and execute A/B tests, multivariate tests using VWO (Visual Website Optimizer) to improve website functionality and user engagement;
• Analyse the test results for insights and use the data visualization tools to present the findings;
• Collaborate with UX/UI designers to implement successful test outcomes;
• Proactively lead the ongoing analysis and feedback loops to identify areas of improvement on the website;
• Generate test reports with key metrics to provide information and insights about performance;
• Communicate key insights and test results to stakeholders and recommend future testing strategies;
• Understand the business and regulatory compliance risks and take appropriate steps to mitigate them;
• Create awareness around risk management practices to proactively handle emerging threats and technologies .

Sciente Consulting