Senior Sales Manager

• To implement all short, medium, and long term strategies to facilitate the achievement of Parfums Christian Dior (Singapore, Vietnam, Indonesia & Philippines) overall retail sales objectives
• Lead and manage the Parfums Christian Dior sales organization (net and retail sales) with P&L responsibility to achieve the agreed-upon target. Plan, implement, and optimize the sales activities in the country to achieve or exceed the objectives in terms of profit, market share, turnover, and sales volume.
• Ensure a cohesive and aligned approach to all commercially oriented operations and launches whilst collaborating with key internal stakeholders (Training, Marketing, CRM, VM, HR, Finance).

• Drive overall sales performance (net and retail sales) for Singapore, Vietnam, Indonesia & Philippines markets, aligning to the corporate strategic growth direction.
• Lead and manage the sales/retail team (including counter managers and BCs)
• Working together with the Retail team in the countries, plan, implement, and optimize sales activities to achieve or exceed the objectives in terms of profit, market share, and sales turnover.
• Build strong commercial relationships with key retailers. Includes close monitoring of stock levels (ratio sell-in and sell-out), forecasts, and commercial terms with each retailer.
• Set monthly sales targets and incentive programs together with the Retail Managers.
• Set the retail KPIs for each store with the Retail Managers.
• Work closely with the Marketing team to plan activities to drive retail sales.
• Meet the business's priority category sell-through objectives and support all new launches as per the animation calendar.
• Facilitate monthly meetings with counter managers to discuss retail performance and action plans.
• Ensure the Retail Audit SOP is implemented 100% at all boutiques and counters.
• Management of sell-in/sell-out budgets (retailer orders, stock levels, BC salaries and bonuses, uniforms, testers, etc.).
• Involved in recruiting, training, and developing all BCs (especially Boutique/ Counter Managers).
• Work closely with the Training Manager to ensure that all BCs are properly trained and identify and develop selected BCs for specialization as part of their career progression.
• Ensure that the total country’s Mystery Shopper score is satisfactory.

• Across all the markets, Monitor the implementation of Dior Retail Operations standards and tools (including Addict to Retail and Addict to BC)
• Manage, monitor, and support the execution of retail digital tools and systems at the field level (iPOS, HUB) for operational efficiency
• Ensure the implementation of the Boutique Operation Manual in place to comply with the policies and procedures of the Brand
• Monitor the execution, performance, and productivity of services in the service menu to drive client experience and sales
• Define retail strategy and action plans to improve business performance with a focus on boutique, top doors, and priority doors
• Analyze and monitor retail performance KPIs and BC productivity
• Manage and implement retail initiatives and strategic key projects to improve retail and business performance
• Develop and implement tactical sales incentives to drive sales performance
• Develop retail middle management team, including retail managers and boutique/ counter managers, on retail and business management competencies for sustainable business development
• Organize and conduct Retail Management Fundamentals and related Business Management trainings
• Monitor specialization of sales force and work with related departments to manage the professionalism and productivity of Expert and Specialist teams

• Bachelor degree and above
• 10 years and above experience in Sales/Retail in Retail or service-related industries
• Solid retail operations experience is a plus (Ideally managed a retail team of 50 and above)
• Fluent in English
• Planning and Project Management skills.
• Strategic agility and high adaptability to a fast paced environment.
• Strong Business Analytical skills.
• Strong Communication and Presentation skills.
• Creative and innovative.
• Entrepreneurial spirit. Drive for result. Deliver Excellence

• A challenging role in a fast-moving, ambitious environment, with daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. Parfums Christian Dior, as part of LVMH, offers a Career perspective with a worldwide presence and continuous growth within 75 distinguished Houses.

Dior