Associate Lecturer - Marketing in a Digital World (HE4)

Singapore Institute of Management

  • Singapore
  • Permanent
  • Part-time
  • 1 month ago
Job Description:1. Facilitate students’ learning and discussion forum on the online platform2. Conduct weekly virtual lecture or workshop3. Write assessment brief with detailed analytic marking rubrics4. Grade and provide feedback on assignments submitted by students5. Participate in teaching team or assessment meetings6. Respond to student’s enquiries in a timely manner7. Provide learning support through individual or small group consultation8. Prepare marking samples and module report with analysis of student performanceJob requirement:- A PHD or Master's Degree in related discipline from a reputable university
- At least 2 years of relevant teaching experience at the tertiary level
- 5 years of relevant work experience will be an added advantageThis module gives an overview of the principles and practices of marketing in the digital world. It focuses on how marketing strategies may be used to effectively reach out to audiences online. Students go through the essential stages of campaign planning to evaluation. Topics covered include establishing digital marketing strategy, campaign and consumer experience, digital marketing analytics and refinement strategy.We regret that only shortlisted candidates will be notified.

Singapore Institute of Management