Marketing Senior Exec/ Asst Manager (Healthcare)

• Plan and execute marketing engagement campaigns consisting of email, webinars, videos, social media advertising, marketing collateral, and new tactics to promote awareness and drive awareness, and build brand advocacy
• Craft compelling content that reflects the company’s brand and tone of voice, whilst overseeing the campaigns such as Instagram, Facebook, LinkedIn, Twitter and YouTube
• Oversee distribution and promotion of content across major streaming platforms
• Manage and produce the monthly email newsletter – from writing compelling content, maintain the subscriber list and tracking audience engagement metric to refine messaging and distribution strategy
• Gaining insight and analysing performance metrics and engagement across company website, social media and other digital platforms to help shape future campaigns
• Creating visually striking pitch decks, proposals, and presentations
• Ongoing support with the development of marketing materials such as brochures and flyers
• Coordinating events from planning to implementation
• Conducting market research and analysis to inform our marketing strategies
• Collaborating with internal and external teams to design and execute integrated marketing campaigns
• Build processes for efficiently handling marketing requests across teams

• Bachelor Degree in Marketing, Business or related field
• Experience in communications, marketing, events, program development
• Ability to produce, analyse, and interpret campaign performance information
• Experience developing copy, images, and video across multiple channels, including web pages, automated email journeys, social media, and SMS
• Strong written and verbal communication skills, including over the phone

GMP