Senior Manager, Marketing - Sparkling Flavours

Singapore
Permanent
Full-time

4 days ago

Location(s): SingaporeCity/Cities: SingaporeTravel Required: 00% - 25%Relocation Provided: NoJob Posting End Date: September 7, 2025Shift:Job Description Summary:We are recruiting a Senior Manager, Marketing for our Sparkling Flavours category, on a permanent basis.

You’re a highly motivated and passionate marketer. You would love the opportunity to create winning marketing plans on one of our leading global brands ‘Fanta’ across more than 12 countries in the Asia Pacific region.

You love finding solutions to meet the toughest consumer and business challenges, and are willing to roll up your sleeves because you’re a team player focused on making things happen.You are curious about how to deepen our relationship with consumers, proactively searching for inspiration inside and outside the company that will foster constant learning and experimentation.You can develop strong, well rationalized business cases by using a balance of sound analytics, intuition, stakeholder collaboration and inclusivity.This incredible opportunity awaits the right candidate to make their mark in the role of Senior Brand Manager Fanta. Reporting directly to the Group Marketing Director, you will play an important role in supporting the business agenda for the flavors portfolio.We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing. As a Senior Brand Manager, you will provide direction, leadership and coaching to members of project teams.What You’ll Do for UsDevelop short- (1 year) and mid-term (2-3 years) business/brand plans identifying business objectives, strategies, key initiatives and performance measurements by using insights collected from situation assessment, marketplace information, etc. in order to support the OU category and brand growth targets. You will then use your strong collaboration and inclusivity to lead and motivate your project teams to execute and deliver targets.Lead entire projects or a specific component/s of a larger global/regional project.Champion the understanding and adoption of our experience and ‘phygitally’ led marketing transformation on the Fanta brand. You will be responsible for identifying inspiration and best practice both within and outside the company on ideas that deepen consumer engagement and recruitment, and recommend how to apply this to local OU plans.Lead NPD projects from end to end (concept development to commercialization)Develop programs, secure and effectively manage required DME budget in order to execute brand plan. Work with global teams, agencies and local country teams to ensure the scaling and implementation of global/regional direction into local execution, whilst still identifying local insights to drive local relevance.Qualifications & Requirements5-7 years of brand management/marketing experience.Innovation experience a plus (demonstrated ability to lead a concept from idea to shelf)Project and budget management experienceKey knowledge requirements:Mastery of (required)Ability to simultaneously handle multiple, diverse topics and projectsBrand equityMarketing concepts and evaluationMarketing operating strategiesCollaboration and stakeholder managementStrong financial acumen and business analyticsBroad expertise in (good to have)Marketing innovationBrand research techniquesDevelop and inspire othersManage complex projects across multiple disciplinesStakeholder managementWhat We Can Do for YouIconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Sprite, Fanta, Minute Maid, Simply, Fair life & Topo Chico.Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.Career opportunities in a globally networked organization: Our structure and ways of working strives to achieve the right balance of scale and intimacy. Our operations in 200 countries across 9 Operating Units (OU’s) are more connected than ever before, creating opportunities for career experiences across our diverse global business.Skills: Analytical Thinking, Brand Architecture, Brand Positioning, Channel Management, Competitive Assessments, Consumer Segmentation, Creative Process, Digital Media Strategy, Group Problem Solving, Leadership, Marketing Strategies, Media Planning, Quantitative Research, Social Media Strategies, SWOT AnalysisOur Purpose and Growth Culture:We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

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