Manager, Product Marketing

Singapore
Permanent
Full-time

1 month ago

About UOBUnited Overseas Bank Limited (UOB) is a leading bank in Asia with a global network of more than 500 branches and offices in 19 countries and territories in Asia Pacific, Europe and North America. In Asia, we operate through our head office in Singapore and banking subsidiaries in China, Indonesia, Malaysia and Thailand, as well as branches and offices. Our history spans more than 80 years. Over this time, we have been guided by our values – Honorable, Enterprising, United and Committed. This means we always strive to do what is right, build for the future, work as one team and pursue long-term success. It is how we work, consistently, be it towards the company, our colleagues or our customers.Job DescriptionResponsible for developing and executing marketing strategies that effectively communicate the value of the company's products to its target audience. This role involves creating compelling content and collaborating with various teams to ensure consistent product messaging and brandingJob Responsibilities:

Product Positioning: Develop investment product (especially relating to mutual funds and ETFs) positioning and messaging that differentiates the product in the market.
Content Creation: Generate high-quality content such as case studies, blog posts, videos, and website copy that highlights product benefits.
Sales Enablement: Work with relevant sales teams to enable ensure consistent messaging that complements sales and training collaterals
Stakeholder Collaboration: Work closely with the product, investment and risk teams to create and implement product marketing strategies that are compliant and impactful
Analytics: Use data and analytics to measure and improve the effectiveness of content and marketing initiatives.

Job Requirements:

Education: Bachelor's degree in Marketing, Business, Communications, or a related field.
Experience: At least 3 years experience in product marketing and content creation within the finance industry
Skills: Strong investment product knowledge, proficient in written and verbal communication for both an internal and external audience, understanding of marketing tools and platforms
Attributes: Creative thinker, detail-oriented, team player, and ability to work under pressure.
Passion for investing: A genuine interest in investing and personal finance, market developments, investment solutions, and staying updated with industry trends.
Customer-Centric: Ability to understand and address customer needs effectively.
Innovative: Ability to think outside the box and come up with creative marketing solutions.

Additional RequirementsBe a Part of the UOB FamilyUOB is an equal opportunity employer. UOB does not discriminate on the basis of a candidate's age, race, gender, color, religion, sexual orientation, physical or mental disability, or other non-merit factors. All employment decisions at UOB are based on business needs, job requirements and qualifications. If you require any assistance or accommodations to be made for the recruitment process, please inform us when you submit your online application.Apply now and make a Difference

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