Content Strategist

• Spearhead the ideation and packaging of integrated advertising/marketing campaign concepts typical of Agency-of-Record pitches.
• Co-lead pitch development with a creative strategist and/or direct a graphic designer to produce decks, mock-ups, and spec ads.
• Present concepts to clients, articulating strategic rationale, creative hooks, and success metrics.

• Mine traffic, engagement, and conversion datasets.
• Build/maintain Excel & Google Sheets dashboards; slice data via pivot tables, formulas, and basic VBA/query functions.
• Translate numbers into narrative insights that guide topics, formats, and distribution.

• Drive keyword research, clustering, and intent mapping.
• Optimise content for both classical SEO factors and modern LLM-oriented retrieval (structured data, embeddings, promptable snippets).

• Systematically audit competitor blogs, thought-leadership, and social channels.
• Synthesise best practices and white-space opportunities into actionable recommendations.

• Design and run interviews, focus groups, and online surveys to uncover audience pain points and lexicon.
• Turn raw verbatims into personas and messaging frameworks.

• Own the content calendar and production workflow.
• Brief, coach, and QA a network of writers, editors, and designers.
• Uphold tone-of-voice and style guidelines.

• Extract objectives from sometimes vague or conflicting client inputs.
• Present insights and strategy in clear, persuasive English.
• Iterate quickly to align multiple viewpoints.

• Step beyond content when needed - e.g., help debug analytics tags, propose funnel experiments, or suggest product copy tweaks.

• 3 to 6 years in content strategy, growth marketing, or related field.
• Advanced Excel/Google Sheets; comfortable with basic SQL or BI tools is a plus.
• Demonstrated experience in SEO and LLM-optimised content.
• Proven track record running competitor audits and audience research.
• Exceptional, native English writing & editing; portfolio required.
• Experience managing writers (in-house or freelance) and coordinating cross-functional teams.
• Client-facing background with aptitude for clarifying ambiguous requirements and negotiating priorities.
• Familiarity with CMS, analytics platforms (GA4, Search Console), and marketing tech stacks.
• Intellectually curious and comfortable solving open-ended problems that extend beyond pure content.

• S$4,000 to S$8,000 per month.
• Fully remote.

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