Innovation & Communication Lead, Tim Hortons APAC
Restaurant Brands International
- Singapore
- Permanent
- Full-time
- Actively partner with Regional and Global Marketing Teams, Field Teams and Local Franchisees to lead the development and execution of Tim Hortons innovation strategy in APAC
- Liaise with Local Franchisees to establish and operationalize innovation process; Support end to end process from ideating to validating campaign idea, product concept and product taste
- Develop and strengthen innovation pipelines for Signature platforms of Tim Hortons
- Provide guidance to local teams on product innovation, product standards & guardrails and consumer testing; Act as a guardian for product standards and manage the product approval process
- Coordinate cross-functional alignment with internal partners (e.g. Operations, Supply Chain, Quality Assurance) and work with external suppliers to bring products to market or resolve issues with existing products
- Implement Tim Hortons Culinary Beliefs across the region, managing project planning and partnering with Franchisees and suppliers to build, adapt and approve menu
- Drive regional initiatives to maximize synergy between markets and optimize cost, on base products as well as new innovations
- Partner with Local Franchisees and Media Houses to come up with and execute the most effective communication & media strategy
- Bachelor or major in Business Administration and/or Marketing, Liberal Arts & Sciences acceptable if other requirements are met
- 5+ years of experience in Consumer Marketing/Innovation in a food manufacturing company, in the restaurant industry or in an FMCG company, preferably in Asia Pacific region
- Strong knowledge of Consumer Marketing and Consumer Insights
- Strong comfort with proficiency in Analytics and creative problem-solving skills
- Prior experience of media planning, buying and optimization preferred
- Strong leadership skills with the ability to influence without authority and relate to franchise owners, team members, agencies and everyone in between
- Strong project management and organizational skills with high attention to detail
- Strong written and oral presentation skills with ability to convey key messages in compelling way
- Strong teamwork, communication and interpersonal skills
- You are a Coffee & Food Lover: trying new menu, cooking and eating are amongst your life passions
- Resilient and able to thrive in a fast-paced, high-pressure environment working on multiple and competing projects simultaneously, with a sense of urgency and thoughtfulness
- Entrepreneurial spirit with “it’s always Day 1” mindset
- Fluent in written & verbal English; Proficiency in other Asian languages preferred (Mandarin/ Korean/ Bahasa)