Executive/ Assistant Manager, Marketing Communications
Capella Hotels & Resorts
- Singapore
- Permanent
- Full-time
- Undertakes any related task or duty that may be given by the Marketing and Communications Director and General Manager
- Executes annual marketing plan to budget in consultation with the EAM of Sales and Marketing and Director of Marketing Communications
- Partners with Operations, Food & Beverage and Sales teams to execute promotions and campaigns to target in-house guests with promotions that drive incremental revenue to the Hotel
- Acts as the liaison between the marketing department and advertising agency on the tactical advertising campaigns' creative and media plans, particularly for food and beverage and spa promotions
- Direct the Hotel's marketing and client communications programme, including public relations, media relations, copywriting, graphic design, collateral materials, customer experience activation and marketing
- Supports implementing PR strategy and activities to drive quality press coverage through media engagement in alignment with communications objectives
- Maintains a comprehensive list of local media contracts, with particular emphasis on editors, food critics, influencers, and celebrities
- Ensure effective communication and the successful execution of the communications calendar by developing a schedule of press releases, advisories, promotions as well as newsworthy events taking place in and around the Hotel to the appropriate media
- Manages the execution of sponsored events, community relations, and press promotional activities
- Manage all media relations activities and information, including maintaining and distributing press kits, press releases, photo library, brochures, newsletters, key personnel biographies and hotel question and answer sheet
- Verifies the news clippings and other online, print, and social media mention report is completed monthly for property distribution.
- Supports and manages the coordination of photography for advertising, collateral and public relations purposes between the Hotel, vendors and the corporate teams
- Acts as the point of contact for approved local photographers for food, amenity, and property imagery and coordinates to get approval to verify all photography adheres to brand voice
- Degree in marketing, journalism, creative writing or communications.
- 3 to 5 years of relevant experience in luxury marketing, PR agency, as well as digital universe knowledge